In a retail store, it’s essential to have an effective display to attract customers no matter what you’re selling. Candles are no exception. A great retail display will entice customers to take a closer look (or smell) at your candles.
This article outlines eight different retail candle display ideas that you can use to get your candles to sell.
One retail candle display strategy is to include props. They can be anything from a plant to a piece of jewelry. This can make your display more eye-catching and attractive.
Furthermore, it gives your customers ideas on how to use your candles. For example, if you display a candle in a vase, customers will know that your candles can be used as decorations. Alternatively, if you surround your candle with cozy props such as a comfy chair, books, or plants, this indicates customers can burn your candles while cozying up with a book.
Showcase Relevant Themes
Another retail candle display idea is to showcase relevant themes and collections. This strategy involves grouping candles that share a common theme or are part of a collection. For example, if you have a line of fruit-scented candles, you should display them together so that customers can see the variety.
This is also a great way to attract customers looking for specific items. For example, if a customer is looking for a citrus-scented candle, you can easily direct them to your collection of fruit-scented candles.
This is a powerful strategy to take advantage of during holidays or big events. For example, during Christmas time, you can put together a display of all your holiday-scented candles. This will make it easy for customers to find what they’re looking for.
Experiment with Color
If you want to make your retail candle display more eye-catching, then you should experiment with color. Consider using different colors for your candles, props, and background. For example, you can use white candles and put them on a green background.
You can also get creative with the colors of your props. For example, you can use colorful vases or jewelry to add pops of color to your display. You can also use colored ribbon to tie your candles together.
Something else that you can do is to use color to create different moods. For example, if you want to create a calming display, then you can use blue and green. On the other hand, if you want to create a more energizing display, then you can use red and orange.
You can also get creative with the stock you keep on regular shelving, instead of displays. For example, you could color organize them to make a rainbow or ombre effect. This is a great way to make your retail space more enticing to customers.
Light Your Candles in The Store
One often overlooked retail candle display idea is to light your candles is a great way to attract customers and get them excited about your candles. It allows them to get a sense of quality. If you have a strong and pleasant scent, customers will be more likely to buy your candles.
Of course, make sure that your candles are lit in a safe way. This means that you should not put them too close to flammable objects or have them lit in a place where they can be knocked over.
Use Risers, Shelving, or Tiered Stands To Create Depth
To make your retail candle display more enticing, use risers, shelving, or tiered stands to create depth. Using these also makes it easier for customers to see all the candles you offer.
Pair with Related Products
If you sell non-candle products, consider pairing them with your candles. This is a great way to upsell customers and get them interested in your other products. For example, if you sell diffusers, you can put them next to your candles so that customers can see how they work together.
You can also pair your candles with other scented products, such as soaps, lotions, and perfumes. This is a great way to create a complete scent experience for customers.
Increase Sales with an Attractive Retail Display
Consider these retail candle display ideas to get your candles to sell. Using props, experimenting with color, putting candles in their accessories, lighting your candles, and using risers, shelving, or tiered stands, you can create an attractive display that will attract customers and boost sales.