If you’re an entrepreneur who makes candles, you may wonder where is the best place to sell them. There are various options available to you, and the best one depends on your business and goals.
This article will outline some of the best places to sell candles so that you can make the best decision for you and your business.
Selling Locally
One avenue to explore is selling your candles locally. This can be a great option for building relationships with local retailers and customers.
Local Retail Stores
One place you can sell your candles locally is in retail stores. This is a good option if you’re looking to reach a broad audience and have your candles available in brick-and-mortar locations.
Begin by researching retailers that sell candles or products similar to yours. Once you’ve compiled a list of potential stores, reach out to them and ask about stocking your candles. Have information about your candles ready, including pricing, minimum order quantities, and any unique differentiators. Most importantly, perfect your pitch before reaching out to retailers. You only have one shot at a first impression.
Farmers’ Markets
Another option for selling locally is through farmers’ markets. This can be a great option if you want to build customer relationships and sell your candles in a more personal setting.
First, you’ll need to find markets in your area that are accepting new vendors. Once you’ve found a few markets you’re interested in, contact them and inquire about becoming a vendor. Some farmers’ markets make this easy to do online without talking to anyone. You’ll need to complete paperwork and provide information about your candles, such as ingredients and pricing.
Craft Fairs
Another option for selling your candles locally is through craft fairs. Craft fairs are a great option if you want to sell in a more personal setting and reach a local audience.
To sell at a craft fair, you’ll need to find fairs in your area that are accepting new vendors. Once you’ve found a few fairs that you’re interested in, reach out to them and inquire about becoming a vendor. Like farmers’ markets, you may be able to apply online without calling anyone.
Selling Online
Another option for selling your candles is online. This can be a great option if you want to reach a global audience and feel comfortable shipping your candles.
Social Media
One way you can sell your candles online is through social media. To sell your candles on social media, you’ll need to create accounts on platforms where you think your target market hangs out.
Once you’ve created your accounts, start posting about your candles, and make sure to include a link to where customers can purchase them. You may also want to run social media ads to reach a wider audience.
Hosting a giveaway is an easy way to drum up excitement about your candles. When you host a social media giveaway, you’ll typically post a photo of the prize (one of your candles) and include the rules. Have people tag a few friends in the comments and follow your page to enter. You’ll be able to grow your audience substantially, and if someone doesn’t win, they may choose to purchase a candle anyway. Consider sharing a discount code after the giveaway ends for people who didn’t win.
Amazon
Another way you can sell your candles online is through Amazon. This is a good option if you want to reach a global audience and don’t mind giving up some control over your sales.
To sell your candles on Amazon, you’ll need to create a seller account and list your candles for sale. Then, once your candles are live, start promoting them through Amazon’s marketing tools and on your other channels, such as social media and your website.
Ensure your listing is optimized for Amazon’s search engine and provide fantastic customer service so you get good reviews. Encourage your customers to reach out to you in the event of an issue so you have the opportunity to resolve it before they leave negative feedback.
Etsy
Another option for selling your candles online is through Etsy. This is a good option if you’re looking to reach a global audience of people who are interested in buying handmade or vintage items.
To sell your candles on Etsy, you’ll need to create a shop and list your candles for sale. Then, once your candles are live, start promoting them through Etsy’s marketing tools and on your other channels, such as social media and your website.
Other Online Marketplaces
In addition to Amazon and Etsy, there are many other online marketplaces where you can sell your candles. Some other options include eBay, Shopify, and BigCommerce.
To sell on other online marketplaces, you’ll need to create accounts on platforms where you think your target market hangs out. Once you’ve created your accounts, start posting about your candles, and make sure to include a link to where customers can purchase them. You may also want to run ads on these platforms to reach a wider audience.
Your Website
Another option for selling your candles online is through your website. This can be a great option to establish more control over your business and reap 100% of the profits without paying any seller fees.
To sell your candles on your website, you’ll need to create a website and add your candles to it. Depending on your expertise, you may be able to create a website yourself or you may need to hire someone to do it for you. Once your website is up and running, promote it through other channels, such as social media and online marketplaces.
Conclusion
There are many places where you can sell your candles, both online and offline, depending on your preferences. For example, selling online is likely your best bet if you’re looking to reach a global audience. However, selling locally may be a better option if you’re looking to build relationships with customers and have more control over your sales.
No matter where you sell your candles, be sure to promote them through your other channels, such as social media and your website, to reach the widest audience possible.