Candles have been around for centuries, and their popularity has only grown recently. People love candles for their natural beauty and the ambiance they create. But there’s more to the candle market than scented candles and votives. Exploring candle business opportunities reveals a diverse and expanding industry with a wide range of products and niches.
In this article, we’ll explore the different types of candles available and discuss some of the latest trends in the candle industry.
Popular Types Of Candles
There are many different types of candles on the market today. However, the following six are among the most popular.
Floating candles
Floating candles are popular for their unique look. They are made with a hole in the center to float on water. They are often used as decoration or for special occasions such as weddings.
Jar candles
Jar candles are popular because they come in various sizes and scents. They’re most frequently used for decoration.
Pillar candles
Pillar candles are also often used for decoration. They come in various sizes and shapes and can be found in many different colors.
Votives
Votives are small, cylindrical candles that are often used in candle holders. They come in various colors and scents and can be used for decoration or to create a relaxing atmosphere.
Taper candles
Taper candles are long and thin, often used in candle holders. They come in various colors and scents and can be used for decoration or to create a romantic atmosphere.
Tea lights
Tea lights are small candles often used to decorate a room or create a relaxing atmosphere.
Scented vs. Unscented
One of the most popular choices when it comes to candles is whether to choose a scented or unscented candle. Of course, scented candles are by far the most popular, but unscented candles have their own unique benefits.
Scented candles
Scented candles are popular because they can fill a room with a pleasant smell. They are made with essential oils and other natural fragrances. Many different scents are available, so you can find one that suits your taste.
Unscented candles
Unscented candles are popular alternatives because they don’t have a strong smell. This makes them ideal for people who are sensitive to smells or just want to enjoy the candle’s natural beauty.
The Many Types Of Wax
There are numerous types of wax used to make candles. The most popular are paraffin wax, beeswax, soy wax, and coconut wax.
Paraffin wax
Paraffin wax is the most popular type of candle wax. It is made from petroleum and easy to work with. It is also the cheapest type of candle wax.
Beeswax
Beeswax is a natural wax made from the honeycomb of bees. It is more expensive than paraffin wax but has many benefits. Beeswax candles are non-toxic and burn cleaner than other types of wax. They also produce a brighter flame and a longer burn time.
Soy wax
Soy wax is made from soybeans. It is environmentally friendly and burns cleaner than other types of wax.
Coconut wax
Coconut wax is made from the meat of coconuts. It is a natural wax that is environmentally friendly and burns cleaner than other types of wax. In addition, coconut wax candles produce a brighter flame and have a longer burn time.
Sales Trends
The candle industry is proliferating. In the United States, candle sales have increased by more than 50% in the last decade. This trend is expected to continue as more people discover the benefits of candles.
Furthermore, you should know what times of year are the busiest for candle sales. The winter holiday season is the busiest time of year for candle sales, followed by Valentine’s Day, Easter, Mother’s Day, and Father’s Day.
The Many Ways That Customers Use Candles
Candles are often used to create a relaxing atmosphere or to fill a room with a pleasant smell. However, there are many other ways that candles can be used.
- To relax: Candles are often used to create a relaxing atmosphere. They can be used in a bathtub, massage, or meditation.
- To celebrate: Candles are frequently used to celebrate special occasions. They can be used to decorate a birthday cake or create ambiance for a party.
- To romanticize: Candles are often used to create a romantic atmosphere. For example, they can be used in a candlelit dinner, in a romantic bath, or during a date.
Other Popular Candle Trends
There are many other popular candle trends. As time goes on, other trends will rotate in while these fade out.
Colored candles
Colored candles are becoming increasingly popular. They can be used to match a room’s decor or to add a pop of color.
Gel candles
Gel candles are made with a gel filled with a variety of colors and scents. Gel candles are often used to decorate a room or to create a unique candle display.
Wax melts
Wax melts are small pieces of wax that are melted in a candle warmer. They are often used to fill a room with a pleasant smell.
Select Your Candle-making Niche
Now that you know more about the candle market, you can narrow your niche. Consider what type of candle you want to sell, which scents you want to use, and which trends you want to follow. With this information, you can start a successful candle business.